Showing posts with label rules. Show all posts
Showing posts with label rules. Show all posts

Sunday, August 11, 2019

When to Abbreviate, Etc.



When is it appropriate to abbreviate words? The answer to this question, as with many matters in writing, is not a simple one: It depends on type of content and the degree of the content’s formality.
In technical publications and scholarly journals, abbreviation of statistical information or references to dimensions and durations abounds. Furthermore, the American Medical Association’s manual of style dictates that periods be omitted in many abbreviations. However, in general content intended for professional publication, consider whether to abbreviate, especially in contexts in which multiple various abbreviations might be distracting.

Social titles such as Mr., Mrs., and Ms., are usually superfluous altogether but are abbreviated when they appear, except in generic usage such as “Hey, mister!” Doctor is abbreviated before a name but otherwise spelled out, as is saint. (Note, however, that cities and other geographic designations differ in using Saint or St.; consult a resource to verify the correct style for a particular location.) Military and quasi-military ranks are spelled out or abbreviated depending on context, but as with other titles, they should be spelled out in isolation (for example, “The captain returned the salute”).

Regarding i.e., that abbreviation and its close cousins e.g. and etc. are convenient, but they are no improvement on the English equivalents (“that is,” “for example,” and “and so on,” respectively). Style for scholarly journals is to use the abbreviations in parentheses and spell out the English phrases outside parentheses, but this distinction is not recommended for general-interest publications; avoid them altogether.
Names of countries and other geopolitical entities are usually spelled out as nouns but abbreviated as adjectives (“the United States,” but “the US economy”); note in the previous example that periods in such designations, as in most other capitalized abbreviations, are unnecessary. Designations of thoroughfares, like many other words, can be abbreviated in lists or in graphics where space is at a premium, but generally spell out such terms as avenue, road, and street even when they are part of an address.

Titles of senior corporate executives—CEO, COO, and CIO, for instance—are almost always abbreviated in all references, but VP (“vice president”), SVP (“senior vice president”), and the like are generally spelled out in all instances. Corporate terms such as PR (“public relations”) and HR (“human resources”) can be spelled out or abbreviated depending on context; they’re likely to be spelled out in a formal report and probably will be abbreviated in a casual reference in a mass-market book.

Academic degrees are often abbreviated after a person’s name, but it’s better to refer to someone receiving a bachelor’s or master’s degree or a doctorate rather than a BA, an MA, or a PhD. Likewise, “curriculum vita,” or the plural form “curriculum vitae,” is preferable to CV.

References to media such as CDs and DVDs are ubiquitous (or at least were before they began to give way to online access to music and films), and there’s no need to spell those initialisms out. (You’d likely have to look up that DVD originally stood for “digital video disc,” though the second word has since been supplanted by versatile. And who knows, or cares, that URL stands for “universal resource locator”? The initialism will do in all cases.) However, words for parts of a book or other printed publication should be spelled out (for example, “In my copy, chapter 6 starts on page 47”), and MS or ms, for manuscript, should be used only in informal contexts.

No. is sometimes used as an abbreviation for number in phrases such as “No. 1”; it’s a compromise between spelling the word out and using the number symbol (#).

The abbreviation for versus, vs., is acceptable in informal content, as is OK. (Okay is a common variant, but the initials are more accurate; the most likely derivation of OK is the jocular misspelling “oll korrect,” the only survivor of a short-lived flurry of such locutions coined during the nineteenth century.)

Terms of distance and duration, such as foot and hour, are generally spelled out when accompanying numerals except in technical writing, as are designations such as Celsius and Fahrenheit; the same is true of phrases such as “miles per hour” and “pounds per square inch.” However, the abbreviations am and pm, often capitalized and/or with periods, are always acceptable, though a phrase such as “one o’clock in the morning” is appropriate for a casual reference in fiction or nonfiction.

Abbreviations are much more likely to be employed in ephemeral publications such as newspapers than in more durable materials such as books, though formality varies widely in the latter format; online usage differs as well. Ultimately, the careful writer will consult a style guide appropriate to the type of print or online publication for guidance or at least will consciously consider the visual and cognitive impact of abbreviation.
 DailyWritingTips.com

Saturday, July 13, 2019

Mood vs. Tense



By: Maeve Maddox
From: Daily Writing Tips

Many people are not quite clear as to the difference between the grammatical terms mood and tense. For example, I’ve seen such expressions as “subjunctive tense” and “progressive mood.”
Because both tense and mood have to do with verbs, the confused terminology is understandable. Tense, however, refers to time, whereas mood refers to manner of expression.

Tense
The three possible divisions of time are past, present, and future. For each, there is a corresponding verb tense:
Present: He walks now.
Past: Yesterday he walked.
Future: Tomorrow he will walk.

Each of these tenses has a corresponding complete tense: perfect, past perfect (pluperfect), and future perfect:
Perfect: He has walked every morning since Monday.
Past Perfect: He had walked a mile by the time we joined him.
Future Perfect: By tomorrow, he will have walked twenty miles.

Each of these tenses has a continuous or progressive form:
Present Continuous: I am still walking.
Past Continuous: I was still walking when you phoned.
Future Continuous: I shall/will be walking when you reach town.
Perfect Continuous: I have been walking since early morning.
Past Perfect Continuous: I had been walking for an hour when you phoned.
Future Perfect Continuous: When you see me, I shall have been walking for six hours.

Mood
Mood is the form of the verb that shows the mode or manner in which a thought is expressed. Mood distinguishes between an assertion, a wish, or a command. The corresponding moods are: Indicative (assertion), Subjunctive (wish), and Imperative (command).
Note: Unlike some languages, English does not have an “Interrogative Mood”; questions are formed by changing word order and not by altering the verb.

The word indicative derives from Latin indicare, “to declare or state.” Indicative Mood expresses an assertion, denial, or question about something:
Assertion: I liked him very much before he did that.
Denial: He is not going to remain on my list of friends.
Question: Will you continue to see him?

The word imperative derives from Latin imperare, “to command.” Imperative Mood expresses command, prohibition, entreaty, or advice:
Command: Go thou and do likewise.
Prohibition: Stay out of Mr. MacGregor’s garden!
Entreaty: Remember us in your prayers.
Advice: Beware of the dog.
The “true subjunctive” equivalent to the Latin Optative Mood (opare, “to wish”) is rare in modern English. Examples of the “true” subjunctive: “If I were king,” “God save the Queen!”

In most contexts dealing with unreal situations, speakers used a mixed subjunctive. The use of the auxiliaries may, might, should, and would creates a mixed subjunctive in which one verb is in subjunctive and another in indicative mood:
If I should see him, I will tell him.
He came that they might have life.

According to the Penguin Dictionary of English Grammar,
the distinctive subjunctive forms are now confined to the verb be and to the third-singular forms of other verbs; they are still common in American English, while in British English they are confined to very formal styles.

In American English, the subjunctive often occurs with the following verbs:
suggest: I suggest that she refuse his offer.
demand: They are demanding that he go to London for an interview.
propose: The father proposed that his son be locked up to teach him a lesson.
insist: We all insisted that he accept treatment.
British usage tends to use should in such constructions: I suggest that she should refuse his offer.

Tuesday, January 15, 2019

Prepositional idioms

Prepositional idioms are tricky in any language. Here are some tips for using in and on with expressions of time.

For months, years and long periods like centuries, use in.
For days and dates, use on.
For precise times use at.
 
Meet me at 8 p.m.
The children played at recess.


Some common expressions vary the pattern:
in the morning, but on Monday morning
in the mornings, but on Wednesday mornings
in the afternoon but on Sunday afternoon


NOTE: Although we say in the morning, in the afternoon and in the evening, we say at night. Ex. Milk is delivered in the morning. The stars come out at night. BUT We heard a noise in the night.

Some time expressions do not require a preposition:
I went to Sicily last May.
He’s giving a speech next Friday.
My children visit every Thanksgiving.
What are you doing this afternoon?


Talking about the weekend admits of variation:
Do you work weekends?
Do you work on the weekend?
(American usage)
Do you work at the weekend? (British usage)

BBC Learning English on, in and at with time expressions.

From: Daily Writing Tips
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Monday, December 10, 2018

Indefinte Articles


Many English speakers who probably use the indefinite article an in front of a vowel when speaking seem to encounter a mental disconnect when it comes to writing.

The following examples were found on major news sites or on sites offering professional services or advice:
Pieces of the bag recovered have been sent to a FBI lab for forensic testing.
The 404 or Not Found error message is a HTTP standard response code.
Step-by-step tutorial on how to add a LED to a USB thumb drive.
Applying to a MBA program can help you advance in your career or switch careers entirely.
A NBC executive indicated that the independent formatted Nonstop channels were doing well but needed separate 24/7 programming.
There are several benefits to being a RSVP Volunteer.

Did you setup and assign a STMP server for this account?

The problem lies in an incomplete understanding of the rule for the use of a and an.
Many speakers retain the rule as “Use an before words that begin with a vowel and a before words that begin with a consonant.”
The complete rule is “Use an before words that begin with a vowel sound and a before words that begin with a consonant sound.”
The 26 letters of the alphabet are sound symbols, but the symbols have names. And several of the consonant letters have names that begin with vowel sounds:
F [ef]
H [aitch]
L [el]
M [em]
N [en]
S [es]
R [ar]


Here’s the correct way to write the words and initialisms given in boldface above:
Pieces of the bag recovered have been sent to an FBI lab for forensic testing.
The 404 or Not Found error message is an HTTP standard response code.
Step-by-step tutorial on how to add an LED to a USB thumb drive.
Applying to an MBA program can help you advance in your career or switch careers entirely.
An NBC executive indicated that the independent formatted Nonstop channels were doing well but needed separate 24/7 programming.
There are several benefits to being an RSVP Volunteer.
Did you setup and assign an STMP server for this account?

In deciding whether to write a or an in front of an initialism, say the name of the first letter. If the letter name begins with a vowel sound, use an.

From: Daily Writing Tips

Saturday, July 8, 2017

How to Write Copy People Will Actually Read





You’ve found your way to this article, but you probably won’t read it start to finish.
You’ve read the stats. According to Copyblogger, 80% of people will read a headline, but only 20% read the body. 38% of people who click on a site will leave before engaging with the content at all. People will share copy, effectively vouching for its quality, when they’ve only read 25% of it.
Does this mean no one reads anymore? Has the Internet killed literacy? Not quite, but it has given birth to a generation of scanners. [Tweeters!] That is, people who scan articles and landing pages to get the “gist” or find a section they’re especially interested in.
Why Does Scanning Matter?
People don’t read the way they used to. Why? There are a few different reasons…
  1. Attention spans are shorter than ever. In 2000, the average attention span for a human was 12 seconds. Today? A recent study found that our attention span is a mere 8 seconds. To compare, a goldfish has a 9 second attention span.
  2. We’re busier than ever. The amount of time Americans spend at work, on average, is actually declining, but the convergence of work life and personal life leaves us with an “always on” mentality. As a result, we feel “busier than ever”. Far too busy to read an entire landing page or email or article.
  3. Content overload is real. 41% of people surveyed claim to feel overwhelmed by the many choices online. Instead, they turn to friends for content and product recommendations.
So, how do people read now?
 “In today’s world people are suffering from content overload. People rarely read, they scan/skim through content and dive in areas they find interesting.”
If you want people to actually read, every line of copy should pass a cost-benefit test…
  • Cost – How much time will this take? How difficult will it be to read?
  • Benefit – What’s in it for me? What will I learn or gain from reading this?
Do the Old Copy Rules Still Apply?
So, do any of the old school copy rules still apply? Of course. This is an evolution of how copy is consumed, not how it is crafted.
Two core rules still apply: (1) you must secure interest and (2) you must do so as quickly as possible.
The bottomline is that people read copy they’re interested in. If your copy is compelling and intriguing, your visitors are going to read it.
Of course, securing that interest as quickly as possible is key. People make snap decisions, so if you don’t have them hooked in the first 8 seconds, you’ve likely already lost them.
However, they likely aren’t interested in all of your copy. Instead, they will scan your copy and read only the sections they’re interested in.
For example, let’s say you found Evergage because you’re interested in targeting certain visitors for personalization.