Six Steps to Seeing Your Book Published

The writing process for a book can take several years. During that time, you will write and rewrite many times. It helps to join a writing group, which can help you stay motivated and focused, encourage you and critique your work. If you can’t take criticism, you are at a distinct disadvantage from the beginning. Practice taking criticism from your critique group. DO NOT take criticism personally; they are trying to help you to get published.

 Step One

Create a team of those you trust who can help shepherd you through the writing  process, whether you intend to self-publish or you dream big of getting your book picked up by one of the omnipresent Big Six publishing houses.

Step Two

Get a driving force who can throw out realistic and pertinent deadlines. Someone who is an interested third party who keeps you in line for you to attain actual progress. This is crucial so you actually can see the idea into fruition.

Step Three

Write, write, write, take a break, go for a walk or swim, or have coffee with a friend then write some more.

Step Four

Take breaks from time to time. It helps prevent writer’s block. Hint: always take a break just when you’ve decided on a distinct direction for your story. Be sure there’s enough of it down so you won’t lose track and can pick it up readily when you return. Leaving the story at the end of a chapter can cause your mind to go blank. Begin the next chapter don’t leave a blank page for your return.

Step Five

Breathe. Take time to walk away from your masterpiece and breath. Get a fresh perspective from a trusted adviser. Take time to vent about your long writing journey. And take time to walk away for entire days, maybe a week or two. Time when you have left your thoughts on writing to the birds. Free your mind, meditate on life and it’s beauty, but what ever you do, remember that stepping away and thinking of other things can help you re-evaluate what you are putting on each digital or physical page.

Step Six

This one is just a thought: Think about writing a chapter or two at a time, maybe not in the order they’ll appear in the final product. This is a distinct advantage of the word processor over the typewriter.

Revision Tips for Writers

We can all agree writing is a joy. It’s fun and many of us make our living doing it. But, there are parts of the publishing aspect that can be frustrating and difficult. Most of us find revision to be the most difficult hurdle. “I like it the way it is. Everything there is important and I don’t see anything that needs changing.” How many of us have approached the revision process with that mindset? I think we all have, at times. In other words, you are not alone.

Although I am an editor as well as a writer, I don’t find revising my work to be easy. However, I’ve collected tidbits of advice from several writers and editors. I’ve found them helpful, so I’m sharing them here:

1. Revise big stuff first, make small edits later. This doesn't mean you should not correct obvious typos and grammar errors as you notice them. However, you shouldn't be actively tinkering with word choice until after you've nailed down the structure of your piece.
2. Put the manuscript down and walk away. Writers need at least a little distance from their manuscripts before jumping into revision.
3. Scan the whole manuscript without reading. Scanning can make big problems more obvious than a writer might not notice when reading closely.
4. Read carefully. Take your time and read every word. Then, read it out loud. This will help you catch obvious errors and check for smoothness or the “flow.” 
5.  Look for ways to be more concise with your language. Can you turn a 15-word sentence into an 8-word sentence? Can you turn an 8-sentence paragraph into a 5-sentence paragraph? Less almost always means more for the reader.
6. Use active voice over passive voice. There may be occasions for using passive voice, but for the most part be active.
7. Vary sentence structure. Don't fall into the trap of always writing: Noun + Verb + Noun = Sentence. Even if it's grammatically correct, using the same pattern over and over again will make your manuscript boring. Don't feel like you have to be creative with every sentence; just check that you're not falling into a monotonous pattern.
8. Save each round of revisions as its own file. Start with the first draft. Then, the second draft. Then, the third draft and so on. Saving these files provides a record of your changes and shows your development of the story.
9. Have someone read the manuscript. The more eyes the better, because they'll be more objective when reading, and they're less likely to make "leaps of logic" than you, the writer, might. It is always best to ask someone other than a relative, who naturally will be biased.
10. Print the manuscript for a final edit. There are things you’ll catch on paper that you won't on the screen.

Take your time with revision. Set it aside for a few days, a week if you have the time. Then return to the work with a fresh attitude. Save your revised version in a separate file. Be sure you have addressed all of the editor’s comments. Do not ignore them. If there are some changes that you don’t agree with, write the editor a note explaining why the revision called for will change the meaning of your work. It’s best not to take exception to more than one or two editorial changes. If you and the editor are far apart on the way the piece is written, you may wish to withdraw the work and resubmit to another publisher. That, of course, is beyond the topic at hand.

Revision is necessary to polish the work for the reader, and the reader should be foremost in your mind. If you use these revision tips, you'll be ahead with your revision process and find the editor is not the ogre you imagined.

How to Write Copy People Will Actually Read

You’ve found your way to this article, but you probably won’t read it start to finish.

You’ve read the stats. According to Copyblogger, 80% of people will read a headline, but only 20% read the body. 38% of people who click on a site will leave before engaging with the content at all. People will share copy, effectively vouching for its quality, when they’ve only read 25% of it.

Does this mean no one reads anymore? Has the Internet killed literacy? Not quite, but it has given birth to a generation of scanners. [Tweeters!] That is, people who scan articles and landing pages to get the “gist” or find a section they’re especially interested in.

Why Does Scanning Matter?

People don’t read the way they used to. Why? There are a few different reasons…

1. Attention spans are shorter than ever. In 2000, the average attention span for a human was 12 seconds. Today? A recent study found that our attention span is a mere 8 seconds. To compare, a goldfish has a 9 second attention span.
2. We’re busier than ever. The amount of time Americans spend at work, on average, is actually declining, but the convergence of work life and personal life leaves us with an “always on” mentality. As a result, we feel “busier than ever”. Far too busy to read an entire landing page or email or article.
3. Content overload is real. 41% of people surveyed claim to feel overwhelmed by the many choices online. Instead, they turn to friends for content and product recommendations.

So, how do people read now?

 “In today’s world people are suffering from content overload. People rarely read, they scan/skim through content and dive in areas they find interesting.”

If you want people to actually read, every line of copy should pass a cost-benefit test…

• Cost – How much time will this take? How difficult will it be to read?
• Benefit – What’s in it for me? What will I learn or gain from reading this?

Do the Old Copy Rules Still Apply?

So, do any of the old school copy rules still apply? Of course. This is an evolution of how copy is consumed, not how it is crafted.

Two core rules still apply: (1) you must secure interest and (2) you must do so as quickly as possible.

The bottomline is that people read copy they’re interested in. If your copy is compelling and intriguing, your visitors are going to read it.

Of course, securing that interest as quickly as possible is key. People make snap decisions, so if you don’t have them hooked in the first 8 seconds, you’ve likely already lost them.

However, they likely aren’t interested in all of your copy. Instead, they will scan your copy and read only the sections they’re interested in.

For example, let’s say you found Evergage because you’re interested in targeting certain visitors for personalization.

From: Shanelle Mullin

"To Be" or not "To Be"

How to Eliminate “To Be” Verbs

1. Identify−Students need to memorize the “to be” verbs to avoid using them and to revise those that they have used in essays: is, am, are, was, were, be, being, been. Teach students to self-edit by circling “to be” verbs in the revision stage of writing. Teach students how to problem-solve whether a “to be” verb is necessary or not. Teach students to identify and revise Non-standard English forms of the “to be” verb (Common Core State Standards L.2,3). For example, “They be watching cartoons” or “She been taking her time” 
2. Substitute−Sometimes a good replacement of a “to be” verb just pops into the brain. For example, instead of “That cherry pie is delicious,” substitute the “to be” verb is with tastes as in “That cherry pie tastes delicious.” Also, substitute the “there,” “here,” and “it” + “to be” verbs. For example, instead of “There is the cake, and here are the pies for dessert, and it is served by Mom,” replace with “Mom serves the cake and pies for dessert.” Let’s also add on the “this,” “that,” “these,” and “those” + “to be” verbs. Finally, strong linking verbs can replace “to be” verbs. For example, instead of “That was still the best choice,” substitute the “to be” verb was with the linking verb remained as in “That remained the best choice.”
3. Convert−Students can start  the sentence differently to see if this helps eliminate a “to be” verb. For example, instead of “Charles Schulz was the creator of the Peanuts cartoon strip,” convert the common noun creator to the verb created as in “Charles Schulz created the Peanuts cartoon strip.” 
4. Change−To eliminate a”to be” verb, students can change the subject of the sentence to another noun or pronoun in the sentence and rearrange the order of the sentence. For example, instead of “The car was stopped by a police officer,” change the complete subject, the car, to a police officer to write “A police officer stopped the car.” Also, students can add in a different sentence subject to eliminate a “to be” verb. For example, instead of “The books were written in Latin,” add in a different sentence subject, such as “authors” to change the passive voice to the active voice and write “Authors wrote the books in Latin. Lastly, starting the sentence with a different word or part of speech will help eliminate the “to be” verb. For example, instead of “The monster was in the dark tunnel creeping,” rearrange as “Down the dark tunnel crept the monster.”
5. Combine−Look at the sentences before and after the one with the “to be” verb to see if combining the sentences will eliminate the “to be” verb. For example, instead of “The child was sad. The sensitive child was feeling that way because of the news story,” combine as “The news story saddened the sensitive child.”